Loopd Raises $2.6 Million to Power Corporate Events Analytics
Loopd Inc., the emerging global leader in relational analytics of proximity-based human interactions and engagement at corporate events, has closed a $1.5 million bridge round.
Following its initial seed round last Fall, Loopd has raised a total of $2.6 million from key East Coast, West Coast and international angel and seed fund investors. Leading the current round are Salesforce CEO and founder Marc Benioff; venture capitalist Tim Draper; and Taiwan-based Mesh Ventures.
During the next year, the Loopd team plans to power 20 Fortune 2000 corporate conferences with its wearables-based connected hardware solution and 40 high-quality events with its app-based software solution.
At events, corporate marketers can generate real-time physical (also known as "off-line") analytics from an active network of smart badges and apps. By employing its patent-pending bi-directional hardware and software solutions, Loopd enables attendees to exchange contact information on a face-to-face basis, collect marketing materials instantaneously, and check-in to speaker sessions passively.
In the future, Loopd's technology could become the leading "off-line" analytics provider beyond events in operationally oriented industries, including health, manufacturing, supply chain and retail. It also could play a central role in humanitarian relief operations in the developing world and in the deployment of military ground troops.