Update Date: 2020/5/28

GMBA Students Visit Chunghwa Telecom’s Satellite Station in Yangming Mountain

  • Students are welcomed and ushered into an auditorium.

    Students are welcomed and ushered into an auditorium.

  • Students are concentrated during the introduction of CHT’s developments and services.

    Students are concentrated during the introduction of CHT’s developments and services.

  • Greeting and meeting CHT’s former president Shyue-Ching Lu (呂學錦) online.

    Greeting and meeting CHT’s former president Shyue-Ching Lu (呂學錦) online.

  • Students ask questions and get valuable insights during the forum.

    Students ask questions and get valuable insights during the forum.

  • Students present their initial plans and evaluations.

    Students present their initial plans and evaluations.

  • The students and CHT staff take a group photo in a social distancing style.

    The students and CHT staff take a group photo in a social distancing style.

  • Thank you CHT for hosting GMBA students.

    Thank you CHT for hosting GMBA students.

On May 1, Chunghwa Telecom (CHT) hosted NTU Global MBA (GMBA) students to its international satellite communications center in Yangming Mountain. The students were impressed by the efforts and thoughts CHT put into this event. This carefully organized site visit started with an introduction of CHT’s extensive services, which began with telecommunications in the early days and later expanded to international and domestic data services, ICT planning, and SI services. More recently, CHT established a Global eXpress Center (GXC) in collaboration with other enterprises to provide corporate network services and smart applications, while demonstrating deep expertise in satellite transponder capacity. It is impressive how the company has expanded to cover such a wide scope of services and continued to provide innovative solutions to a broad variety of industries not only in Taiwan but also internationally.

After the students became familiar with CHT through the informative introduction, the company offered a list of contact persons for those who are seeking to expand their professional experience and opportunities in Taiwan and beyond. Just like the NTU GMBA Program, which serves students from around the world, CHT is as “global” by providing services that go beyond borders.

To encourage and challenge the students, CHT invited them to draw up marketing plans for two of its products, namely, the battery charging infrastructure and the e-VAT refund services. These real-life cases posed a great challenge and opportunity for the GMBA students to demonstrate their quality of work. CHT executives gave special attention to the students, who presented their initial ideas after brainstorming on possible solutions and marketing approaches.

This visit continued on with a short tour around the site and the impressive structures of the satellite dish, the first of such devices built in Taiwan during the 1990s. Besides the many insightful ideas gained through the visit, the students also took a group photo with CHT staff and each received a thoughtful gift from the company. And now every student is looking forward to showcasing and presenting what they have learned through this visit at the end of the semester.

(Source: Ms. Nancy Chang of the GMBA Office; 2nd-year GMBA student Ganpurev Dashzeveg)

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